Seconde Main is a fashion brand that gives textiles a second life through upcycling and Malagasy craftsmanship. By reclaiming second-hand clothes and factory scraps in Madagascar, the brand transforms waste into unique, durable pieces. Rooted in local expertise—sewing, embroidery, crochet, weaving—its creations blend tradition with contemporary design. Seconde Main stands for a sustainable, slow alternative to mass fashion: valuing resources, honoring artisanal skills, and resisting standardization.