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SECONDE MAIN

SECOND LIFE & HANDMADE

Through upcycling and craftsmanship, Seconde Main transforms forgotten materials into unique pieces, made to last. Every year, tons of second-hand clothing arrive in Madagascar, while local factories discard unused, often burned, scraps. This overflow becomes a symptom of a system at its wit's end. Yet Madagascar is brimming with exceptional textile expertise: sewing, embroidery, crochet, weaving. A precise, refined craft, still too little recognized. It is from this tension, fueled by both a love of the gesture and the rejection of established patterns, that Seconde Main was born.

 

In Antananarivo, reclaimed clothing and textile scraps become unique pieces or limited editions. Here, upcycling meets Malagasy craftsmanship and contemporary design: to transform what already exists into a living resource. Each creation is born from what is there. Designed to last, shaped to reveal. Seconde Main imagines a bold, structured, and deeply rooted fashion. A sustainable alternative that takes its time: valuing resources, preserving gestures, creating differently, and inviting you to choose clothes that gently resist standardization.

 

We instill expertise together through co-creation. Far from rigid patterns, clothing becomes a space for expression and transmission.
Each piece is a dialogue between materials and colors, gestures and stories. Creating under constraints is not a limitation, but a playground. This is where it all begins. What seems finished to others becomes, for us, a starting point. Our creations are not born from scratch. They are anchored in what already exists to write other stories, those of a careful and committed fashion, which prefers connection to trend. We don't just make clothes. We contribute, in our own way, to rebalancing a system.

 

 

Photo credit: Dylane Cabano

ATIYA

More Than Jewelry

Designed in France and crafted in Europe, ATIYA pieces combine refined geometric design with timeless elegance. Each creation is thoughtfully proportioned, blending contemporary lines with enduring, architectural simplicity.

 

Materials & Finishes:
ATIYA works exclusively with noble metals such as sterling silver and premium stainless steel, enhancing each piece with rhodium or gold plating to achieve radiant silver or golden tones.

Rhodium, a rare metal from the platinum family, is renowned for its exceptional brilliance and protective qualities.
Gold plating is applied through a meticulous multi-step process, resulting in a rich hue and refined finish.
This high-quality plating, applied with precision, ensures long-lasting color, shine, and durability. Together, these techniques strengthen the longevity of the jewelry while preserving the elegant polish that defines ATIYA.

 

All pieces are made from hypoallergenic, nickel-safe materials, fully compliant with strict European standards to minimize the risk of irritation for sensitive skin.

Maglone

Be different, Be unique, Be you

Founded in 2019, Maglone is a Parisian fine leather goods brand. A father & daughter adventure that redefines leather goods through a collection of luxury bags and accessories with architectural shapes and minimalist design.
A family home named after the daughter/designer, Maguelonne. After several years in journalism and photo styling, she decided to resume her passion for creation, Art & design with Maglone House. 

 

All our collections are created, designed and developed in our workshops in Paris. Our pieces are then manufactured between Paris, Saigon and Alicante.

We pay particular attention to the way our pieces are handmade, working mainly in a short circuit with our leatherworker and cabinetmaker partners.

We choose our raw materials with the greatest care, favoring local and certified artisans, in order to guarantee an eco-responsible product of impeccable quality.